Overview

Imagine a salon that runs itself, but never loses its human touch.
‍StyleMap helps stylists manage clients, operations, and growth, all in one place.
Our success grows with theirs: when stylists earn better and keep loyal clients, the whole system thrives. This retention-first approach built steady momentum that later powered our acquisition strategy, turning sustainable growth into scale.

partners

^CEO^{Hanping Cheng
‍}^CTO^{Peter Jian
‍}^CMO^{Peggy Liao
‍}^COO^{Neako Tsao
‍}^Design^Consultant^{Yiwei Chang}

Year

_2024-now

It started with a simple question

Why do people come once and never come back?

We tried everything: ads, discounts, promotions, but it wasn’t the answer.
So I began listening differently, not just to people, but to data.
I built an easy system for stylists to learn from feedback, spot patterns, and improve bit by bit.
Soon, customers started returning and the business grew 204%, even during a recession.

finding the real problem

What makes a salon special?

A great salon isn’t built on perfect cuts—it’s built on trust.
When customers feel understood, they come back.
‍
We found something interesting: the best 20% of stylists make most of the money!
So we asked: what are they doing differently?

They really listen.

Good stylists don’t just ask “What do you want?” - they notice what people don’t say. Sometimes a few kind words can make someone feel understood and happy.

They make it personal.

Everyone’s hair and life are different! Great stylists design looks that fit each person’s face, hair, and daily life, so it’s easy to take care of and looks great every day.

Learning Loop for Growth

From blind spots to growth plans.

Good stylists make hair look nice. Great ones never stop learning.
‍We built a simple system to help them spot problems early and keep improving. By learning from real customers, every haircut becomes a chance to learn something new and make someone happier.

Free trial haircut

We invited new customers for free trial cuts.
This gave stylists a chance to work with all kinds of hair and learn how to customize for each person.

↑

↓

⤿

repeat

Collecting data

After each visit, we asked customers to share what they thought. These real stories helped us see what people really wanted, not just what we guessed.

Iterate with insights

With feedback from both clients and consultants, we turned numbers into clear advice. Stylists learned faster, improved smarter, and kept growing—one haircut at a time.

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↙

how did we do it?

Revisits aren’t luck, they’re designed.

People don’t return by chance, they return because every detail feels right.
We designed small moments that build trust, comfort, and the desire to come back.

Aim for the neighbors

we started a free trial for people who lived nearby, so trying our salon felt simple and friendly.

Haircuts for repeat visits

People who find the right stylist usually stay loyal for a long time.

How We Knew It Was Working?

Turning numbers into clues

‍We didn’t just guess why customers returned, we used data to find out.
‍By spotting patterns like “too pushy” or “wrong pricing,” we helped stylists adjust, earn trust, and bring people back again and again.

pattern 01

Selling too hard

🔴low Retention + ⚠️high average spend

When stylists pushed too much, customers felt pressured and didn’t come back. So, I coached them to act more like friendly advisors, not salespeople, and suddenly, people wanted to return.

pattern 02

Prices that felt off

✅normal retention + ⚠️Low performance

If a haircut cost didn’t match what people expected, they’d stop coming too.
We adjusted prices to be fair and friendly, so clients came back and often upgraded to more services later.

How did i change their behaviour?

From Defensive to Driven

Numbers tell us what’s wrong, but people need to feel safe before they can change. Many stylists weren’t bad at their jobs—they just couldn’t see their own blind spots.

I started by listening first, not judging.

When they felt understood, they were ready to grow. Then, I used simple data charts to show what was really happening. It wasn’t about blame, it was about giving them clear signs on how to do better.

Once they saw their own progress, something clicked.

They didn’t just work harder, they wanted to get better.
That’s how small mindset shifts turned into big, lasting growth.

Proof in progress

Growth you can feel and measure

When people change how they think, everything else follows.
With the right mindset, stylists didn’t just talk about growth, they made it happen.

204%

more revenue

12%

more returning customers

10x

more new clients
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What did people say?

Voices from the field

I’m proud I could help them grow, not by quick fixes, but by building trust and showing clear steps forward. When people feel understood, they don’t just do better work, they shine.

^{“Yiwei helped me see what I was missing and guided me to improve.”}

— Carter, Hairdresser & Stylist

^{“I didn’t realize my mindset was holding me back until Yiwei helped me change it. I’m really grateful.”}

— Kai, Senior Hairdresser & Store Manager

From churn to loyalty: How I turned feedback into 204% growth