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I designed a system that helped hairdressers see their blind spots, shift their mindset, and build lasting client relationships.
Here is how I helped drive user growth add more bookings, while simultaneously cutting marketing costs.
A self-initiated redesign aimed at enhancing the Spotify podcast experience, gaining over 4.5k views and featured on UX Planet.
I repositioned a simple product through user-driven storytelling, helping to raise funding and expand internationally.
During our time working together at Stylemap, I was deeply impressed by her strong sense of responsibility, as well as her growing emotional intelligence and empathy. These soft skills played a significant role in her day-to-day work, making collaboration smoother and enabling her to communicate with people across roles with both flexibility and depth of understanding.
Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. Her passion for design and her ability to collaborate seamlessly make her an invaluable asset to any team.
Having worked closely with YiWei for over a year, I can confidently say that she is an excellent professional in her field. Her ability to combine her design skills with a keen understanding of marketing strategy has greatly contributed to the success of our Kickstarter campaigns. She's also a great team player, fun and passionate. If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!
If it wasn't Yiwei, I will never have a chance to be aware of the mindset that holds me back from growing. Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth. I’m appreciate to have her as a consultant.
Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement.