01
about me
Hi, I'm Yiwei!
With a background in Product Design and UX since 2015, I have led world-class projects and earned international recognition. My expertise in crowdfunding has taught me how to effectively market products across cultures and identify key differentiators. I excel at creating solutions that satisfy both user needs and business goals.


My work is enriched by engaging with diverse cultures. I share design insights and build communities through podcasts and study groups.

Passionate about global arts, I thrive in dynamic environments. My love for exploration has taken me across Asia and Europe, from the streets of Hong Kong to the museums of Paris. These diverse experiences inform my perspective as a designer and storyteller.

🇳🇿 🇭🇰 🇯🇵 🇰🇷 🇹🇭 🇨🇳 🇳🇵🇨🇿 🇩🇪 🇩🇰 🇸🇪 🇳🇱 🇬🇧 🇫🇷 🇪🇦 🇮🇹

02
What I Do in Creative & Design
How I Design
01
Study & Research
Understand the situation, requirements, and constraints.
02
Creative Ideation
‍→
Identify leverage points, define tasks, and strategize direction.
03
Design execution
Organize materials and manage storytelling.
04
Test & Iteration
Repeat the process to find the best solution.
awards
2022 'Project We Love' selected by Kickstarter
2020 'Project We Love' selected by Kickstarter
2019 'Project We Love' selected by Kickstarter
2017 Taipei New Horizon Festival, First Prize
2017 Gold Pin Design Award, Finalist
2016 Shopping Design Award BEST100
2016 Taipei Design Award, Gold Prize
2016 NTU Challenge, Finalist
2013 Creative Tainan, Finalist
Publications
2023 Featured in Design Beyond Food
Exhibitions
2023 Midwelling (Un)real estate center, Kaohsiung, Taiwan
2022 Chambers+, Taipei, Taiwan
2019 Hualien International Stone Workshop, Taipei, Taiwan
2018 Taitung Design EXPO, Taitung, Taiwan
2017 Taipei New Horizon Festival, Taipei, Taiwan
2016 Taiwan Designers' Week, Taipei, Taiwan
2015 STARBUCKS Coffee Journey, Taipei, Taiwan
2014 Free Arts Taipei, Taipei, Taiwan
2013 East Asia Contemporary Ceramics Exhibition, Kanazawa, Japan
2013 Young Designers' Exhibition, Taipei, Taiwan
My Achievements ↓
03
The vibe of crowdfunding
Strategic
design
for
Innovators

Backers around the Globe

5.77%
🇩🇪
6.16%
🇬🇧
39.42%
🇺🇸
5.26%
🇨🇦
3.13%
🇦🇺
40.36% (others)
🌐
Communicate with Insights
When I worked as a crowdfunding consultant, I helped various innovators share their ideas on Kickstarter, with curious backers from across the globe. My task was to strategically present product ideas by explaining their innovative design or complex technology. By targeting both native and non-native English speakers, I have focused on creating visual content that is clear, straightforward, and informative to ensure that our ideas resonate universally.

My Achievements

Total
Funding (USD)
$4.5M
Global
Supporters
80k
Success
Campaign
50+

Recognitions

2022
'Project We Love' by Kickstarter

TA+D Bamboo Pen

2021
'Project We Love' by Kickstarter

O5T
S+ Glass Fiber cutlery

2019
'Project We Love' by Kickstarter

Besovida

04
Something Else to Mention
Creative Project with Special Needs Children
'Imaginary Park' Wins First Prize
During my years working in a creative agency, I focused on social enterprise projects and collaborated closely with NGOs. In a project with the Children Are Us Foundation, we worked with children who had intellectual disabilities (ID) and transformed hundreds of paintings from paper into real-life art installations. Among all the different projects I've done in my life, this is still the one I'm most proud of.
05
Self-initiative Reading Group
Sharing Books on Podcast
THE BUDUSU CLUB 🎙️
In 2020, I co-founded a study group initiative that meets monthly to share thoughts and insights on readings. We have discussed over 100 books and turned these discussions into a Podcast called The Budusu Club, which is available on Spotify, Apple Podcasts, YouTube, and Medium.
‍‍
Shared Books
133+
Subscribers
5k
Been Heard by
148k
01
about me
02
What I Do in Creative & Design
03
The vibe of crowdfunding
04
Something Else to Mention
05
Self-initiative Reading Group